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Storytellers Online Course A
Storytellers Online Course A
Curriculum
5 Sections
21 Lessons
5 Weeks
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Week 1
Introduction
4
2.1
Storytelling Basics for Business and Introduction of the 4-D System
2.2
Review of how to use your Storytellers’ Business Manual
2.3
First Homework Assignment
2.4
Individual Homework Review
Week 2
Decide: Examining the Elements of Your Story
5
3.1
Identifying the Value of Your Products and Services
3.2
Defining the Customer Experience
3.3
Identifying the Customer
3.4
Second Homework Assignment
3.5
Individual Homework Review
Week 3
Detail: The Foundation of Shaping Your Story
4
4.1
How to Create Your Mission Statement
4.2
How to Develop Standard Operating Procedures for Your Business
4.3
Third Homework Assignment
4.4
Individual Homework Review
Week 4
Design: How to Bring Your Story to Life
4
5.1
How to Create a Clear and Consistent Visual Brand Identity
5.2
How to Maintain the Creative Assets for your Brand
5.3
Fourth Homework Assignment
5.4
Individual Homework Review
Week 5
Distribute: How to Deliver and Present Your Story
4
6.1
How to use your Story to Better Connect and Engage with Your Audience
6.2
How to Use Data to Better Respond to Your Audience
6.3
Individual Homework Review
6.4
Schedules set for individual 30-minute free sessions
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