OUR STORY
We have always been fascinated by the inspirational and motivational drivers of successful businesses — businesses that exist because of a vision, a need, a passion or purpose.
We helped shape many of those stories on the pages of Black Enterprise, where we first met as colleagues. We often collaborated on the best ways to communicate not only the function of the businesses being featured, but the creative influences that birthed them. Those stories had impact, resonated with our readers and served as an inspiration to other business owners.
Even as we pursued new and separate career opportunities, we would often compare and discuss the creative influences of successful businesses as well as our individual ideas of best practices in communications and graphic design strategies. Through these discussions, we realized that there was an opportunity to combine our talents of using words and images to create synergistic magic for business owners who have important solutions to offer their respective communities.
Maya Angelou often said,
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Organizational consultant Simon Sinok and the author of Start with Why, offers a similar sentiment:
“People don’t buy what you do, they buy why you do it.”
We know that is true, and so we shape and design stories that inspire that level of connection.